PGS Energy Training

John Munro - Advanced Concepts For Designing and Conducting Community and Stakeholder Outreach Programs for the Oil, Gas, Electric and Transportation Industries

A Practical Guide

A Two-Day Classroom Seminar (CPE Approved)

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This comprehensive program is for community relations and other professionals who are looking to develop advanced practical strategies for providing effective public outreach for the natural gas pipeline, oil and electricity industries. This practical seminar will draw from advanced concepts and will lead to class participants working as teams to develop and discuss a strategic public outreach plan for your company.

What You Will Learn

How to gauge the future needs of oil and gas organizations in terms of responding to local, regional, and national opposition to oil drilling, natural gas fracking, and the construction of shale pipelines.
What natural advantages do oil and gas projects have that other large scale projects do not.
What are the differences in how you design public outreach strategies for oil, gas, fracking, and pipelines
How do design an effective gap analysis of your public outreach program
How to build a culturally-sophisticated public outreach program
How does local and national opposition to energy related projects grows organically and what types of outcomes that can be expected.
How do you determine the relative stakeholder risk of particular energy projects
Cases studies of energy projects that have failed to construct effective public outreach programs
Public Outreach and Community Relations Best Practices: What is effective and what has worked in the past
How to assess the effect of synergistic opposition activities on the ultimate success of energy projects
How can you limit the negative effect of synergistic opposition strategies
How do you determine what groups you can work with and which ones will result in failure
How to scale your public outreach programs so that that you have effective outreach programs starting with the field worker all the way to Senior Management.
What are the strengths and pitfalls of building a public outreach public outreach program based on national media commercials.
What types of language should you avoid in interacting with the public
What are the range of mitigation strategies for accidents or unanticipated consequences of energy projects
How you should design your environmental documentation to counter public and competitive opposition

What You Will Also Learn

What factors and sections must be included in a strategic public outreach plan
How should you tailor your strategic outreach and tactical plans to the particular level of your corporation.
What are the primary lessons from cultural anthropology, social psychology, and political science that should be included in your plan
How to Team Build a Strategic Public Outreach Plan
How to critique your Strategic Public Outreach Plan
How to test the efficacy of your Strategic Public Outreach Plan
How to sell your Strategic Public Outreach Plan to Senior Management
How to conduct simple surveys to evaluate the success of your plan on the ground.

Seminar Agenda

Untitled Document

Day One

Historical overview of public opposition to oil and gas and related projects
How best to engage local opinion leaders
How to engage local economic and social interests and organizations
The importance of transparency and not exaggerating the benefits or minimizing the risks of projects
What does risk evaluation entail in the context of public outreach planning
An overview of major oil and gas public outreach failures with the public and why they happened
What have been the effective oil and gas public outreach strategies with local,regional, and national public constituencies.
How to apply the lessons of cultural anthropology, social psychology, and political science
What are synergisms and how do they influence the success of oil and gas public outreach strategies
The differences between Strategic and Tactical Public Outreach and Community Relations Plans

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Day Two

The fundamentals of effective public outreach and community relations strategic and tactical plans
Examples of effective strategic and tactical public outreach and community relations plans
How to integrate cultural analysis into public outreach planning
Group development of an effective strategic public outreach and communications plan
Group critique of group developed strategic public outreach and community relations plan
Group development of a tactical public outreach plan
Group critique of tactical public outreach plan
Group questions and discussion
Conclusions

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Hotel and Seminar Information

This two-day seminar will be held at the hotels listed below or can be conducted on-site at your facilities. The seminar will start promptly at 8:00 AM and will finish at 4:30 PM on the first day. On the second day, the seminar will resume at 8:00 AM and will finish at 12:00 PM (noon). The program includes continental breakfast, lunch, and coffee breaks. Attendees also receive a professionally produced seminar manual that can serve as a valuable office reference. Dress is casual for all seminars.

COVID 19 Information: Please click here for the PGS Covid-19 policy. You can confirm each hotel's specific COVID 19 policy using the link(s) provided below.

Registration Fee and Discounts

The price for this comprehensive two-day seminar is $1,595 (USD).

Additional attendees and government employees receive a 10% discount.
Register 4 or more attendees and receive 20% Off. Special pricing is available for groups of 5 or more.
If you want attendees to pay with separate credit cards or have other questions, please call (843) 212-4038 for assistance.

Payments and Cancellations

Payment is due prior to the start of the seminar by Visa, Master Card, American Express, or corporate check. Seminar fees will be charged to your credit card at the time of registration unless other arrangements have been made. Please make checks payable to "PGS Energy Training" 26 Teal Lane • Hilton Head Island, SC 29926. Cancellations will result in a credit that is good for 2 years which can be transferred to a colleague. Substitutions may be made at any time. For more information on PGS policies regarding administrative matters and complaint resolution, please contact our offices at (843) 212-4038.

CPE Credits in Specialized Knowledge

This live group seminar is eligible for 11.0 CPE credits. Be aware that state boards of accountancy have final authority on the acceptance of individual courses for CPE credit. As of January 1, 2002, sponsored learning activities are measured by program length, with one 50-minute period equal to one CPE credit. One-half CPE credit increments (equal to 25 minutes) are permitted after the first credit has been earned in a given learning activity. You may want to verify that the state board from which your participants will be receiving credit accept one-half credits.

PGS Energy Training is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org. CPAs interested in attending any seminars should contact our offices for details on CPE credits granted and any prerequisite requirements.

PGS Energy Training is registered with GARP as an Approved Provider of Continuing Professional Development (CPD) credits. If you are a Certified FRM or ERP, please record this activity in your Credit Tracker at http://www.garp.org/cpd. Please inform PGS Energy Training that you are a GARP CPE participant upon seminar registration.

The Global Association of Risk Professionals (GARP) is a not-for-profit membership association dedicated to preparing professionals and organizations for making better-informed risk decisions. GARP's membership represents more than 150,000 risk management practitioners and researchers at academic institutions, banks, corporations, government agencies, and investment management firms in 195 countries and territories. GARP administers the Financial Risk Manager (FRM) and Energy Risk Professional (ERP) Exams – certifications recognized by risk professionals worldwide. Visit www.garp.org/cpd.

Who Should Attend

Among those who will benefit from this seminar include energy and electric power executives; attorneys; government regulators; marketing, sales, purchasing & risk management personnel; accountants & corporate planners, field personnel, and public out- reach specialists. Types of companies that typically attend this program include energy producers and marketers; utilities; banks & financial houses; industrial companies; accounting, consulting & law firms; municipal utilities; government regulators, pipeline constructors and operators, drillers, and electric generators.

Prerequisites and Advance Preparation

This fundamental level group live seminar has no prerequisites. No advance preparation is required before the seminar.

Why Choose PGS?

PGS seminars are known for their clear explanations and in-depth content. Register for a PGS class today, and join the over 10,000 energy professionals who have already attended one of PGS's proven programs.

Program Level & Delivery Method

Intermediate level. CPE delivery method is "Group-Live."

IN-PERSON CLASSROOM SEMINARS