Energy Training & Electric Power Classroom Seminars

This comprehensive program is for community relations and other professionals who are looking to develop advanced practical strategies for providing effective public outreach for the natural gas pipeline, oil and electricity industries. This practical seminar will draw from advanced concepts and will lead to class participants working as teams to develop and discuss a strategic public outreach plan for your company. Click here to register.

1. How to gauge the future needs of oil and gas organizations in terms of responding to local, regional, and national opposition to oil drilling, natural gas fracking, and the construction of shale pipelines.
2. What natural advantages do oil and gas projects have that other large scale projects do not.
3. What are the differences in how you design public outreach strategies for oil, gas, fracking, and pipelines
4. How do design an effective gap analysis of your public outreach program
5. How to build a culturally-sophisticated public outreach program
6. How does local and national opposition to energy related projects grows organically and what types of outcomes that can be expected.
7. How do you determine the relative stakeholder risk of particular energy projects
8. Cases studies of energy projects that have failed to construct effective public outreach programs
9. Public Outreach and Community Relations Best Practices: What is effective and what has worked in the past
10. How to assess the effect of synergistic opposition activities on the ultimate success of energy projects
11. How can you limit the negative effect of synergistic opposition strategies
12. How do you determine what groups you can work with and which ones will result in failure
13. How to scale your public outreach programs so that that you have effective outreach programs starting with the field worker all the way to Senior Management.
14. What are the strengths and pitfalls of building a public outreach public outreach program based on national media commercials.
15. What types of language should you avoid in interacting with the public
16. What are the range of mitigation strategies for accidents or unanticipated consequences of energy projects
17. How you should design your environmental documentation to counter public and competitive opposition

1. What factors and sections must be included in a strategic public outreach plan
2. How should you tailor your strategic outreach and tactical plans to the particular level of your corporation.
3. What are the primary lessons from cultural anthropology, social psychology, and political science that should be included in your plan
4. How to Team Build a Strategic Public Outreach Plan
5. How to critique your Strategic Public Outreach Plan
6. How to test the efficacy of your Strategic Public Outreach Plan
7. How to sell your Strategic Public Outreach Plan to Senior Management
8. How to conduct simple surveys to evaluate the success of your plan on the ground.

Day One

• Historical overview of public opposition to oil and gas and related projects
• How best to engage local opinion leaders
• How to engage local economic and social interests and organizations
• The importance of transparency and not exaggerating the benefits or minimizing the risks of projects
• What does risk evaluation entail in the context of public outreach planning
• An overview of major oil and gas public outreach failures with the public and why they happened
• What have been the effective oil and gas public outreach strategies with local,regional, and national public constituencies.
• How to apply the lessons of cultural anthropology, social psychology, and political science
• What are synergisms and how do they influence the success of oil and gas public outreach strategies
• The differences between Strategic and Tactical Public Outreach and Community Relations Plans

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Day Two

• The fundamentals of effective public outreach and community relations strategic and tactical plans
• Examples of effective strategic and tactical public outreach and community relations plans
• How to integrate cultural analysis into public outreach planning
• Group development of an effective strategic public outreach and communications plan
• Group critique of group developed strategic public outreach and community relations plan
• Group development of a tactical public outreach plan
• Group critique of tactical public outreach plan
• Group questions and discussion
• Conclusions

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Dr. John Munro is an expert in energy and environmental programs and in the development of public outreach and community relations strategies. Dr. Munro received his PhD from the University of California, Los Angeles in Political Science with a focus on natural resource planning. Dr. Munro is a highly effective seminar presenter who has over 20 years experience in the energy, environmental, and transportation fields.. His background includes 15 years as an adjunct college professor, 15 years of public outreach and community relations experience, and 8 years of strategic planning .for large-scale, controversial federal projects and technology transfer.

Among those who will benefit from this seminar include energy and electric power executives; attorneys; government regulators; marketing, sales, purchasing & risk management personnel; accountants & corporate planners, field personnel, and public out- reach specialists. Types of companies that typically attend this program include energy producers and marketers; utilities; banks & financial houses; industrial companies; accounting, consulting & law firms; municipal utilities; government regulators, pipeline constructors and operators, drillers, and electric generators.

This fundamental level group live seminar has no prerequisites. No advance preparation is required before the seminar.

PGS seminars are known for their clear explanations and in-depth content. Register for a PGS class today, and join the over 10,000 energy professionals who have already attended one of PGS's proven programs. View Past Seminar Attendees

This two-day seminar will be held at the hotels listed below or can be conducted on-site at your facilities. The seminar will start promptly at 8:00 AM and will finish at 4:30 PM on the first day. On the second day, the seminar will resume at 8:00 AM and will finish at 12:00 PM (noon). The program includes continental breakfast, lunch, and coffee breaks. Attendees also receive a professionally produced seminar manual that can serve as a valuable office reference. Dress is casual for all seminars.

Register Now and invest in your future. The price for this comprehensive two-day seminar is $1,595 (USD).

• Additional attendees and government employees receive a 10% discount.
• Members of TOGA, AIPRO, INGAA or IOGA-NY receive a 15% discount. Please call 412-521-4737.
• Sign up for 4 or more classroom seats during the same month and all attendees will receive a 20% total discount.
  (If you plan to register 4 or more classroom seats, but want attendees to pay by separate credit cards, register one party now and mention this fact in the "Comments" section of the registration form. We will manually subtract the 20% discount from the first registrant's seminar fee. Tell other parties in your group to mention your name when they register, and we will give them the 20% discount as well.) Please call 412-521-4737 for more information.
  Special pricing is available for groups of 5 or more. Please call Janice Ohmura at (412) 521-4737.

Payment is due prior to the start of the seminar by Visa, Master Card, American Express, Diners Club, or corporate check. Seminar fees will be charged to your credit card at the time of registration unless other arrangements have been made. Please make checks payable to "PGS Energy Training" 26 Teal Lane HHP · Hilton Head Island, SC 29926. Cancellations can be made up to five (5) business days prior to the start of the seminar for a full refund. No refunds will be made thereafter, but full credit for one year will be given toward future workshops. Substitutions may be made at any time. For more information on PGS policies regarding administrative matters and complaint resolution, please contact our offices at 412-521-4737.

This live group seminar is eligible for 11.0 CPE credits. Be aware that state boards of accountancy have final authority on the acceptance of individual courses for CPE credit. As of January 1, 2002, sponsored learning activities are measured by program length, with one 50-minute period equal to one CPE credit. One-half CPE credit increments (equal to 25 minutes) are permitted after the first credit has been earned in a given learning activity. You may want to verify that the state board from which your participants will be receiving credit accept one-half credits.

PGS Energy Training · 26 Teal Lane HHP · Hilton Head Island, SC 29926
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